The Consulting Offer 2: 9 Alice's R2 Case Interview - Bottling Case

The Consulting Offer 2: 9 Alice's R2 Case Interview - Bottling Case

13 Episodes

The Consulting Offer Season 2 Part 9

Watch Kevin P.Coyne, ex-McKinsey Director and Worldwide Strategy Practice Co-Leader, mentor and train Alice Qinhua Zhou and Michael Klein for their McKinsey and BCG case interviews. Alice successfully joined McKinsey NYC at the conclusion of the program.

Kevin P. Coyne was a director and co-leader of both McKinsey’s Worldwide Strategy Practice and CEO Transitions Practice. At the time, he was the youngest associate at the firm and one of the youngest Principals appointed. He was the only person ever admitted directly into the Harvard Business School from his junior year of college, Rice University, which he attended by special permission before graduating from high school. Kevin has co-written 6 Harvard Business Review articles, 12 McKinsey Quarterly articles, 2 bestselling business books and articles across influential business publications. He spent time in the Federal Government as an Executive Assistant and sole policy advisor to the Deputy Secretary of the United States Treasury in the Reagan Administration.

Alice Qinhua Zhou is a 26 year-old candidate from Yale University. She attended Fudan University where she graduated 1st in her class. Alice has a strong track record of leadership at Yale, having served as President of the consulting club and editor-in-chief of a peer-reviewed journal. Alice has no full-time work experience. Coming off a McKinsey internship decline and unsuccessful Bain internship, Alice is interested in both McKinsey and BCG for a full-time associate position in NYC.

Michael E. Klein is a 30 year-old candidate from McGill and Brown University. Michael has a very strong analytic profile balanced by an equally artistic side: he was a candidate for ‘Canada’s Got Talent’ where he sang Prince lyrics accompanied by a harpist. Michael has limited work experience as a business journalist. Going into his very first interviews, Michael will have to prove he can use his technical skills to seamlessly understand and solve business issues, while demonstrating his leadership acumen in the fit interviews.

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The Consulting Offer 2: 9 Alice's R2 Case Interview - Bottling Case
  • TCO II E9 1. KEVIN INTRODUCES THE COLA COST-VOLUME-PROFIT CASE

    Episode 1

    Coca Cola and the bottlers are separate companies who have a disagreement on pricing. Alice needs to determine the pricing position taken by each company.

  • TCO II E9 2. ALICE DISCUSSES AND CLARIFIES HER APPROACH

    Episode 2

    Alice raises questions about the number of bottlers, syrup producers and their ability to jointly or independently set prices.

  • TCO II E9 3. ALICE BEGINS ANALYZING KO

    Episode 3

    Profitability is discussed as Alice determines the drivers of profit. While the observations are correct, Alice is struggles to generate unique insights.

  • TCO II E9 4. KEVIN CHANGES A KEY ASSUMPTION IN THE CASE

    Episode 4

    A pricing assumption is made and Alice tries to explain what pricing strategy each company will pursue. She does not quickly articulate her initial hypotheses.

  • TCO II E9 5. ALICE ANALYZES THE BOTTLER’S PROFITABILITY

    Episode 5

    Alice is good at quickly breaking down the issues, here in economic terms. However, she struggles just a little to quickly, and correctly, offer a preliminary hypotheses.

  • TCO II E9 6. ALICE ANALYZES THE BOTTLER’S GROSS MARGIN

    Episode 6

    Working off Kevin’s hints, Alice is able to determine why the gross margin changes and identifies a factor that can offset the decline in margins.

  • TCO II E9 7. KEVIN FOCUSES ON KO’S FIXED COST STRUCTURE

    Episode 7

    By examining KO’s fixed cost structure, Kevin helps Alice understand the difference in strategies for companies with different cost structures.

  • TCO II E9 8. ALICE USES THE COST-VOLUME-PROFIT MODEL

    Episode 8

    Using a set of graphs, Alice is able to correctly determine the strategies preferred by KO and the bottlers.

  • TCO II E9 9. HOW DO YOU FIX THE PROBLEM?

    Episode 9

    Alice rapidly arrives at the solution. Though, the lesson from this case is to have a logical sequence of analyses leading up to the final answer, and moving rapidly to insights.

  • TCO II E9 10. HIGH FIXED-COST OR LOW FIXED-COST BUSINESS?

    Episode 10

    Kevin tests Alice’s understanding of the case by asking her the economic considerations when selecting a fixed-cost structure. There are crucial lessons from Alice’s language.

  • TCO II E9 11. KEVIN OFFERS ALICE FEEDBACK ON THE CASE

    Episode 11

    Kevin explains the implications of Alice spending too much time on the basic structure. Moreover, Alice’s diagram was correct but presented in a confusing manner.

  • TCO II E9 12. MCKINSEY CASES DIFFER FROM INTERNET EXAMPLES.

    Episode 12

    Kevin explains why the TCO cases are different from general case videos found on the Internet. In particular, he stresses the balance between logic and business judgment.

  • TCO II E9 13. FULL EPISODE NINE

    Episode 13

    The Coca-Cola / bottler pricing case introduces the concept that sits behind every profitability case interview. Every MBA, PhD and undergraduate candidate must understand the concept and be able to graphically depict the economic situation. Alice does well in understanding the overall issues, an...