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TCO II E3 9. KEVIN WANTS TO KNOW HOW DISNEY LEVERAGES THAT CONCEPT

The Consulting Offer 2: 3 Group Case Interview - Spice Girls Case – 2m 4s

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  • TCO II E3 10. THE CANDIDATES IDENTIFY...

    The candidates are able to identify what Disney does to determine the likely teenage pop stars from its extensive roster of developing, new and established performers.

  • TCO II E3 11. ALICE IDENTIFIES THE SE...

    Alice & Michael work together to explain the mechanism used by Disney theme parks, and Disney assets in general, to efficiently establish the likely teenage pop stars.

  • TCO II E3 12. CAN THE CANDIDATES RECO...

    To determine if they can apply the main concept, Kevin asks the Alice & Michael to identify another music initiative using the same method to produce music pop stars.