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With Kevin’s prompting, Alice & Michael work well together to continuously build off the others comments to highlight some of the key issues around access to consumers.
Alice & Michael continue to work well together and Alice is able to isolate one of the key reasons why the female teenage consumer segment chooses to listen to an artist.
Kevin explains the counter-intuitive reason how teenage artists become the breakout act. When a partner offers part of the solution, it implies there is more to the case.
To determine if Alice and Michael fundamentally understand the concept, Kevin wants to see if they can explain how Disney is using this concept to produce teenage pop-stars.