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To determine if Alice and Michael fundamentally understand the concept, Kevin wants to see if they can explain how Disney is using this concept to produce teenage pop-stars.
The candidates are able to identify what Disney does to determine the likely teenage pop stars from its extensive roster of developing, new and established performers.
Alice & Michael work together to explain the mechanism used by Disney theme parks, and Disney assets in general, to efficiently establish the likely teenage pop stars.
To determine if they can apply the main concept, Kevin asks the Alice & Michael to identify another music initiative using the same method to produce music pop stars.