The Consulting Offer 2: 3 Group Case Interview - Spice Girls Case

The Consulting Offer 2: 3 Group Case Interview - Spice Girls Case

14 Episodes

The Consulting Offer Season 2 Part 3

Watch Kevin P.Coyne, ex-McKinsey Director and Worldwide Strategy Practice Co-Leader, mentor and train Alice Qinhua Zhou and Michael Klein for their McKinsey and BCG case interviews. Alice successfully joined McKinsey NYC at the conclusion of the program.

Kevin P. Coyne was a director and co-leader of both McKinsey’s Worldwide Strategy Practice and CEO Transitions Practice. At the time, he was the youngest associate at the firm and one of the youngest Principals appointed. He was the only person ever admitted directly into the Harvard Business School from his junior year of college, Rice University, which he attended by special permission before graduating from high school. Kevin has co-written 6 Harvard Business Review articles, 12 McKinsey Quarterly articles, 2 bestselling business books and articles across influential business publications. He spent time in the Federal Government as an Executive Assistant and sole policy advisor to the Deputy Secretary of the United States Treasury in the Reagan Administration.

Alice Qinhua Zhou is a 26 year-old candidate from Yale University. She attended Fudan University where she graduated 1st in her class. Alice has a strong track record of leadership at Yale, having served as President of the consulting club and editor-in-chief of a peer-reviewed journal. Alice has no full-time work experience. Coming off a McKinsey internship decline and unsuccessful Bain internship, Alice is interested in both McKinsey and BCG for a full-time associate position in NYC.

Michael E. Klein is a 30 year-old candidate from McGill and Brown University. Michael has a very strong analytic profile balanced by an equally artistic side: he was a candidate for ‘Canada’s Got Talent’ where he sang Prince lyrics accompanied by a harpist. Michael has limited work experience as a business journalist. Going into his very first interviews, Michael will have to prove he can use his technical skills to seamlessly understand and solve business issues, while demonstrating his leadership acumen in the fit interviews.

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The Consulting Offer 2: 3 Group Case Interview - Spice Girls Case
  • TCO II E3 1. KEVIN INTRODUCES THE COMPETITION CASE

    Episode 1

    Kevin lays out the 3 drivers of competitive advantage and wants to know how these drivers led to the success of the Spice Girls, the Jonas Brothers, Hannah Montana etc.

  • TCO II E3 2. ALICE TRIES TO CLARIFY THE CASE

    Episode 2

    Alice demonstrates that lacking cultural knowledge is not a case disadvantage, provided the candidate asks for explanations, while Kevin provides more case details.

  • TCO II E3 3. MICHAEL BEGINS BY TRYING TO DEFINE VALUE

    Episode 3

    Michael correctly begins the case by trying to define value. However, he tends to be too focused on numerical precision even though this is a general strategy case.

  • TCO II E3 4. KEVIN FOCUSES THE CASE ONTO STRATEGY ISSUES

    Episode 4

    Kevin makes the case tougher by avoiding a numerical target of value and forcing the candidates to think about the broad drivers of value to the customer.

  • TCO II E3 5. ALICE & MICHAEL TRY TO REINTERPRET VALUE

    Episode 5

    Alice loosely generates a set of reasons but is unable to prioritize the main reason nor is she able to explain the relationship between each of the drivers.

  • TCO II E3 6. KEVIN FOCUSES THE CASE ONTO HOW VALUE IS CREATED

    Episode 6

    With Kevin’s prompting, Alice & Michael work well together to continuously build off the others comments to highlight some of the key issues around access to consumers.

  • TCO II E3 7. KEVIN GUIDES THE CASE ONTO A MAIN DRIVER OF VALUE

    Episode 7

    Alice & Michael continue to work well together and Alice is able to isolate one of the key reasons why the female teenage consumer segment chooses to listen to an artist.

  • TCO II E3 8. KEVIN EXPLAINS THE STRATEGY CONCEPT BEHIND THE CASE

    Episode 8

    Kevin explains the counter-intuitive reason how teenage artists become the breakout act. When a partner offers part of the solution, it implies there is more to the case.

  • TCO II E3 9. KEVIN WANTS TO KNOW HOW DISNEY LEVERAGES THAT CONCEPT

    Episode 9

    To determine if Alice and Michael fundamentally understand the concept, Kevin wants to see if they can explain how Disney is using this concept to produce teenage pop-stars.

  • TCO II E3 10. THE CANDIDATES IDENTIFY THE FIRST ADVANTAGE FOR DISNEY

    Episode 10

    The candidates are able to identify what Disney does to determine the likely teenage pop stars from its extensive roster of developing, new and established performers.

  • TCO II E3 11. ALICE IDENTIFIES THE SECOND ADVANTAGE OF DISNEY

    Episode 11

    Alice & Michael work together to explain the mechanism used by Disney theme parks, and Disney assets in general, to efficiently establish the likely teenage pop stars.

  • TCO II E3 12. CAN THE CANDIDATES RECOGNIZE THE CONCEPT?

    Episode 12

    To determine if they can apply the main concept, Kevin asks the Alice & Michael to identify another music initiative using the same method to produce music pop stars.

  • TCO II E3 13. KEVIN PROVIDES FEEDBACK ON THE CASE

    Episode 13

    Kevin discusses the main reason why the case interview dynamics worked between Alice & Michael, and how the group case differs from McKinsey R1 and R2 interviews.

  • TCO II E3 14. FULL EPISODE THREE

    Episode 14

    Kevin uses a tough group case to explain the 3 drivers of value from a competition perspective. This case cannot be easily solved with basic frameworks and uses an inference-style common to final-round partner interviews. Alice and Michael work particularly well together by building off the other...