Watch this video and more on StrategyTraining by Kris Safarova
Kevin helps Alice by explaining the key difference between the cells, and it is a strong hint to Alice about the possible economic advantage generated from the baby cells.
Alice correctly identifies one competitive dimension around which the client’s products can be marketed.
The key to answering this question is to visualize how the economics changes over time and, therefore, how the competitive advantages change.
Kevin helps Alice by explaining how the key difference in the baby cells translates into a significant revenue advantage in the long-term.