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In this insightful scene, Kevin analyzes the problem using cost-volume-profit analyses, economic principles and consumer segment analyses.
Kevin teaches Alice the importance of stepping back to look at the big picture, by explaining why the solution to the case would have led to a sharp rise in counterfeiting.
Kevin discusses the case and pinpoints a common weakness of candidates: they are too logical at the expense of applying business judgment to generate insights.
Kevin talks about the problems of following logic trails in cases and how they lead to mistakes.