The Bill Matassoni Show

The Bill Matassoni Show

24 Episodes

Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

Bill Matassoni, the ex-McKinsey & BCG senior partner, who became partner in only 2 years, weaves together a captivating narrative on the swashbuckling role of the modern marketer. It is not about selling more soap. It is about changing the dimensions of the market space. It is about being a change maker who is not satisfied with incremental improvements and not content with compromises. It is about using marketing as a powerful force for good to solve complex multi-stakeholder problems. If wealth per capita, or if well-being per capita, is going to be our objective, Bill explains why and how marketing can make that happen.

Bill presents an entirely new way to think about unlocking value in an organization. Using his life as a canvas on which to share his ideas, we follow his adventures – and they are adventures - working for The United Way of America, McKinsey, BCG, Ashoka etc.

Bill is perhaps the only person in the world who has ever been able to explain how McKinsey really leapt ahead of the rest. He would know because he helped lead that effort. Season One contains rich case studies, anecdotes, and unique insights. We learn about how Victoria’s Secret “democratized” luxury, why beer might become a nutritional product, BCG’s efforts against McKinsey, Bill’s wonderful wife Pamela, living in a glass house designed by Philip Johnson, the important role of social entrepreneurs and much, much more.

This program is now one of the four pieces of business scripture we recommend all clients to master. Strategists will praise “The Bill Matassoni Show” as a strategy series with a capital “S.” However, it is about more than that. It is about unlocking value and finding solutions which make the world better, and where everybody can win. It is about capitalism with a capital “C.”

Shot on location at a Philip Johnson Glass House, “The Bill Matassoni Show” is exclusive to Firmsconsulting.

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The Bill Matassoni Show
  • TOS Bill Matassoni Season 1 Trailer

    Episode 1

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

    Shot on location at a Philip Johnson Glass House.

    Bill Matassoni, the ex-McKinsey & BCG senior partner, weaves together a captivating narrative on the swashbuckling role of the mo...

  • Episode 1 TBMS Defining Moments in Bill's Career

    Episode 2

    “I think a man does what he can, until his destiny is revealed.” The Last Samurai (2003)

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • 1 TBMS MI 1

    Episode 3

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • Episode 2 TBMS Working with iconoclasts

    Episode 4

    "If you're not failing every now and again, it's a sign you're not doing anything very innovative." Woody Allen

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • 2 TBMS MI 2

    Episode 5

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • Episode 3 TBMS The dimensions of the space

    Episode 6

    "If you are not willing to take pain to live by your principles, there is no point in having principles." Marvin Bower

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • 3 TBMS MI 3

    Episode 7

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • Episode 4 TBMS The new marketing arena

    Episode 8

    “The best way to predict the future is to create it.” Peter Drucker

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • 4 TBMS MI 4

    Episode 9

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • Episode 5 TBMS Why marketing matters

    Episode 10

    "In order to be irreplaceable one must always be different." Coco Chanel

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • 5 TBMS MI 5
    46:45
    Episode 11

    5 TBMS MI 5

    Episode 11

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • 5 TBMS MI 5.1

    Episode 12

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

    Episode 5.1 of Matassoni Insights will foll...

  • Episode 6 TBMS McKinsey and the boxing ring

    Episode 13

    "Whenever you find yourself on the side of the majority, it is time to pause and reflect." Mark Twain

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • 6 TBMS 6 MI
    55:15
    Episode 14

    6 TBMS 6 MI

    Episode 14

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • Episode 7 TBMS Betting Your Career

    Episode 15

    In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks."
    Mark Zuckerberg

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • 7 TBMS MI 7

    Episode 16

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

    How to use the program
    Reviewing the key co...

  • Episode 8 TBMS Acting on the Dimensions

    Episode 17

    In real life, strategy is actually very straightforward. You pick a general direction and implement like hell."
    Jack Welch, Former GE CEO

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • 8 TBMS 8 MI
    54:40
    Episode 18

    8 TBMS 8 MI

    Episode 18

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

    Key definitions
    2 reasons companies/people ...

  • Episode 9 TBMS You Must Change Twice

    Episode 19

    "Life isn't about finding yourself. Life is about creating yourself."
    George Bernard Shaw

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • 9 TBMS 9 MI
    33:15
    Episode 20

    9 TBMS 9 MI

    Episode 20

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

    The central philosophy Bill is describing
    C...

  • Episode 10 TBMS Adding Dimensions, Part I

    Episode 21

    "Don't bunt. Aim out of the park. Aim for the company of immortals."
    David Ogilvy

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • 10 TBMS 10 MI

    Episode 22

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

    Producers vs. Consumers
    Spaces & Dimensions...

  • Episode 11 TBMS Adding Dimensions, Part II

    Episode 23

    “There is only one way to avoid criticism: do nothing, say nothing, and be nothing.” Aristotle

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

  • 11 TBMS 11 MI

    Episode 24

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

    Remember to read Bill's new memoir on both the iOS and Android App stores. Search for "Bill Matassoni A Memoir"

    Why consultants need to constantly improve
    ...