The Bill Matassoni Show

The Bill Matassoni Show

18 Episodes

Bill Matassoni, the ex-McKinsey & BCG senior partner, who became partner in only 2 years, weaves together a captivating narrative on the swashbuckling role of the modern marketer. It is not about selling more soap. It is about changing the dimensions of the market space. It is about being a change maker who is not satisfied with incremental improvements and not content with compromises. It is about using marketing as a powerful force for good to solve complex multi-stakeholder problems. If wealth per capita, or if well-being per capita, is going to be our objective, Bill explains why and how marketing can make that happen.

Bill presents an entirely new way to think about unlocking value in an organization. Using his life as a canvas on which to share his ideas, we follow his adventures – and they are adventures - working for The United Way of America, McKinsey, BCG, Ashoka etc.

Bill is perhaps the only person in the world who has ever been able to explain how McKinsey really leapt ahead of the rest. He would know because he helped lead that effort. Season One contains rich case studies, anecdotes, and unique insights. We learn about how Victoria’s Secret “democratized” luxury, why beer might become a nutritional product, BCG’s efforts against McKinsey, Bill’s wonderful wife Pamela, living in a glass house designed by Philip Johnson, the important role of social entrepreneurs and much, much more.

This program is now one of the four pieces of business scripture we recommend all clients to master. Strategists will praise “The Bill Matassoni Show” as a strategy series with a capital “S.” However, it is about more than that. It is about unlocking value and finding solutions which make the world better, and where everybody can win. It is about capitalism with a capital “C.”

Shot on location at a Philip Johnson Glass House, “The Bill Matassoni Show” is exclusive to Firmsconsulting.

Subscribe Watch Trailer Share
The Bill Matassoni Show
  • TOS Bill Matassoni Season 1 Trailer

    Episode 1

    Shot on location at a Philip Johnson Glass House.

    Bill Matassoni, the ex-McKinsey & BCG senior partner, weaves together a captivating narrative on the swashbuckling role of the modern marketer. It is not about selling more soap. It is about changing the dimensions of the market space. It is ab...

  • Episode 1 TBMS Defining Moments in Bill's Career

    Episode 2

    “I think a man does what he can, until his destiny is revealed.” The Last Samurai (2003)

  • 1 TBMS MI 1

    Episode 3

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

  • Episode 2 TBMS Working with iconoclasts

    Episode 4

    "If you're not failing every now and again, it's a sign you're not doing anything very innovative." Woody Allen

  • 2 TBMS MI 2

    Episode 5

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

  • Episode 3 TBMS The dimensions of the marketing space

    Episode 6

    "If you are not willing to take pain to live by your principles, there is no point in having principles." Marvin Bower

  • 3 TBMS MI 3

    Episode 7

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

  • Episode 4 TBMS The new marketing arena

    Episode 8

    “The best way to predict the future is to create it.” Peter Drucker

  • 4 TBMS MI 4

    Episode 9

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

  • Episode 5 TBMS Why marketing matters

    Episode 10

    "In order to be irreplaceable one must always be different." Coco Chanel

  • 5 TBMS MI 5
    46:45
    Episode 11

    5 TBMS MI 5

    Episode 11

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

  • 5 TBMS MI 5.1

    Episode 12

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

    Episode 5.1 of Matassoni Insights will follow a different format. This is a once-off change and all forthcoming episodes will follow the usual format.

  • Episode 6 TBMS McKinsey and the boxing ring

    Episode 13

    "Whenever you find yourself on the side of the majority, it is time to pause and reflect." Mark Twain

  • 6 TBMS 6 MI
    55:15
    Episode 14

    6 TBMS 6 MI

    Episode 14

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

  • 7 TBMS Betting Your Career

    Episode 15

    In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks."
    Mark Zuckerberg

  • 7 TBMS MI 7

    Episode 16

    In this program we help you unpack, distill, apply and prioritize the most important lessons that Bill shares in each of his episodes.

    How to use the program
    Reviewing the key concepts
    Lingerie, Walkman, Coconut water & McKinsey examples
    What is a dimension
    Finding a dimension
    Sustainabil...

  • 8 TBMS Acting on the Dimensions

    Episode 17

    In real life, strategy is actually very straightforward. You pick a general direction and implement like hell."
    Jack Welch, Former GE CEO

  • 8 TBMS 8 MI
    54:40
    Episode 18

    8 TBMS 8 MI

    Episode 18

    Key definitions
    2 reasons companies/people fail to act on dimensions
    Perfume example
    Earphone example
    Coffee example
    Polaroid example
    Evaluating a dimension
    First reason acting on dimensions fails
    Netflix vs. Blockbuster example
    Second reason acting on dimensions fails
    Candle CEO exampl...